Postproduction

axle knows that post facilities have to deal with many different workflows and storage configurations on the fly.

The need for polished video content keeps growing, but so do the challenges for the postproduction industry. Even though the number and scope of projects are multiplying, customer expectations for high quality and low cost can be almost impossible to meet. Media management is a key tool to help meet those expectations and get projects done on time. Yet most media asset management systems aren't a good fit for post. They impose specific workflows, limit the codecs you can use, force you to change your existing folder organization, are hard for freelancers to pick up quickly and are focused on archival and repository uses, rather than works in progress. Not axle.


axle is Different

axle is a dramatically different system designed specifically for work in progress. It stays out of your way, watching what you do rather than telling you what to do. axle adds a lot of key functionality such as collaboration, low-res proxy generation, streaming, and searching on top of your existing workflows in a way that doesn't set you back if you need to return to a simple on-the-fly shared-storage workflow. And with its super-simple interface that works in any browser, it's perfect for everyone from your assistants to your customers.


Sort Your Footage by Project and Client

You may only have one SAN to store your footage, but axle lets you categorize the media by project and client, and axle’s user management ensures that only those authorized can see the media that’s relevant to them.


Let Your Client Upload and Log Media

With axle, the client can be a direct contributor to the project. Using a simple web browser, the client can upload new footage, or review, annotate and log existing media in the library, from wherever they are.


Discuss the Work

Each media asset has a conversation view so you and your client can share comments pointing to specific sections of the media – it's easy to capture each other's input quickly.


Integrated Review and Approval

The client can view output media as it’s being created, and then once you want to start locking material down, they can mark it as approved, or reject it and send back their comments. Not online on the system? No problem, you can make sure you get notified by email the minute a client adds a comment.


Offload Bandwidth With the Cloud Option

Concerned that running a streaming server from your facility will eat up bandwidth? axle’s cloud option uploads your proxies to a high performance streaming server that ensures your customers can reliably view your material from wherever they are without being constrained by your facility’s limited internet connection.


Broadcast

Your broadcast team can get simple.

Most broadcasters have some kind of media asset management in place. These systems can be very robust, and generally cost hundreds of thousands or even millions of dollars including software, integration and training. axle doesn't compete with these systems. Where it can be useful is in the kinds of challenges which pop up dynamically in the broadcast environment. These can be as straightforward as the need for new functionality, unstructured collaborations and the evolution to distributed production teams, as sports and reality content become more important. Adding these functions to an enterprise system is often too cumbersome and time-consuming or impossible to fit into the available budget. That's where we come in.


Function-Specific Teams

Many broadcasters are building ingest teams responsible for bringing in unstructured media from a wide variety of sources. You may want to create a separate small workgroup to handle this function, with no limitations on the types and formats of media being handled. axle is a good "first-pass" tool to support such a team, one step up from simple shared storage.


Collaborate Around Work in Progress

Many media asset management systems are strong on metadata handling and archival workflows, but are less well suited to work in progress. axle is especially good at the kind of live collaboration that has to happen in such situations. For instance, you can quickly and dynamically set up comment threads around an asset, email (both automatically and manually) alerts as any new comments are posted, and even send out links for review to new participants who aren't ongoing users.


Reality and Sports Production in the Field

The shift from scripted shows to sports and reality means that more and more production teams have to work away from the main broadcast facilities equipped with media asset management. axle is perfect for these teams of two to ten people who will often be working with minimal support and infrastructure.


Independent Film/Episode Production

Just as in the broadcast field, the movie industry is seeing an accelerated shift to small, cost effective teams. Simply having a shared storage pool, searchable metadata for various takes, and the ability for dailies to be reviewed immediately by producers from a remote location are big advantages over a "sneakernet" or Fedex-based workflow.


Make it Easy To Share Assets

With one simple installation, users in any department or station can quickly view available assets in another department so you can maximize the value of your existing material.


Be Instantly Updated as Material Becomes Available

axle monitors your filesystem and generates a new asset as soon as it arrives there. You can even set up email notifications if you want to know if an asset has arrived or a user has made a comment.


Low Cost Logging

Don’t tie up an expensive editing seat for simple logging operations. axle lets you log from a simple browser anywhere on the network, and then you can export an EDL for the editor to finish the work.


Integrate With Your Existing Facility

axle adapts to your workflow rather than dictating it. Just point axle at your existing SANs and file systems, and it will automatically log the media.


Corporate

axle helps your team stay ahead of your company's needs.

As video becomes a more important tool for key functions like marketing, training, and even human resources, corporate video teams find they have to produce much more material than ever before. Chances are that your team needs to evolve quickly to push through projects more efficiently while managing larger amounts of content. axle is a great application for managing this challenge, and companies as diverse as Intuit, Mentor Graphics, and VM Ware have successfully adopted axle’s solutions to help manage their workflows.


Find the Media You Already Have

You may have many years’ worth of media carefully stored away. But without media asset management, it can be a real challenge to find, or even remember what you have. axle's powerful search feature puts all your media within reach.


Be Instantly Updated as Material Becomes Available

axle monitors your filesystem and generates a new asset as soon as it arrives there. You can even set up email notifications to know when an asset has arrived or a user has made a comment.


Sort Your Footage

axle lets you apply custom metadata to your media which gives you an easy way to group footage by project, product, function, or whatever category you need.


Make it Easy To Share Assets

With one simple installation, users in any department can quickly view available assets in another department to maximize the value of your existing material.


Manage Access

It can be tough to secure your media, especially when you need to share different files with different teams. Fortunately, axle’s user management features ensure that only those authorized see the media that’s relevant to them.


Extensive Format Support

axle will work with all your existing media, including .mov, .mxf, .avi and many other source media formats. Yours not on our list? Just check in with us and we can verify whether we can read it.


Universities

axle focuses on your media so you can focus on your students.

Learning doesn't only happen face-to-face anymore. With the rising importance of online education and video lectures, as well as video for fundraising and presentations, universities have suddenly found themselves on top of a mountain of media, with few systems in place to handle it. axle is the perfect tool for managing these essential files. Lightweight, simple, and affordable, axle handles your media collection while you focus on what's important—your students. axle has been adopted by university video teams from Massachusetts, New York, Florida, Texas and California. We're proud to say that INSEAD, Europe’s preeminent business school, is using axle for its lecture footage. Please contact us if you would like to speak with leaders of other educational teams who have adopted our system and can discuss the benefits they’ve already obtained.


Work With What You Have

axle works with the shared storage you have right now, without requiring costly investment in additional systems. Since axle doesn’t trap your media in a proprietary check-in/check-out workflow, it’s possible to adopt the software as a simple layer above your existing shared storage workflow and folder structures.


Radically Simple

axle's interface has been carefully designed to be usable by anyone. This means professors, deans, administrators, and students can quickly start using the system without extensive training.


Powerful Remote Features

Since axle is accessible from any web browser, it's a flexible tool that can adapt to meet your school's workflow. axle allows you to easily share media between departments, or review media from different sources in one central office.

Affordable

Simple and cost-effective to deploy, axle provides an easy way to review footage, tag that footage with metadata, create selects, and pass those selects to your editing team.


Sort Your Footage

axle lets you apply custom metadata to your media, giving you an easy way to group footage by class, professor, department, semester, year, or any category required.


Nonprofits

Powerful media management that's light on the budget.

Video is a key tool for both fundraising and internal operations such as field training. With the rise of social media and user-generated content, many employees and partners of nonprofit organizations contribute content from their smartphones, tablets, GoPros and DSLRs. This trend will only continue to grow, and with it comes the need for better tools to store, manage, edit, and repurpose that media. Organizations as large as Teach For America and as small as one-person charitable projects have successfully adopted axle to manage the tremendous amounts of content, often in the tens or even hundreds of terabytes, that are central to their video operations. Our customers have found axle to be a key element in their media process, allowing management of what would otherwise be underused folders full of valuable media. Please contact us if you’d like to speak to other customers at not-for-profit organizations about the benefits they’ve obtained from axle.


Upgrade to Shared Storage

Because network attached storage systems (NAS) have become so much more affordable and accessible, it’s now possible to save your media in one central location, rather than trying to corral dozens of loose drives in boxes and on shelves. axle 2014 and axle Gear are tools that can help you search and manage this new central pool of storage, and lead to easier, more efficient uses of that media in the projects you need to finish.


Discuss the Work

Each media asset has a conversation view so your team can share comments that highlight specific sections of the media, making it easy to capture each other's input quickly.


Sort Your Footage

axle lets you apply custom metadata to your media, which gives you an easy way to group footage by project, issue, campaign, year, or any catagory you need.


Radically Simple

axle's interface has been carefully designed to be usable by anyone. This means your current staff, freelancers, and volunteers can quickly start using the system without extensive training.


Affordable

Since axle is easy to deploy, you can get started now with a simple, powerful way to view footage, add descriptive tags, share media within your organization, and search for key media when needed.



"Not only has axle made it easier to find content, but it has helped our teams work much faster."
Daniel Chaput, Creative Director
Knock Knock, London

We'd love to hear from you.

© axle Video LLC, 2012-2017