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Axle Video Launches axle 2017 Media Management

Radically simple media management solution marks fifth major release – new transcode, metadata, hybrid cloud capabilities; support for 2 million assets

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BOSTON, April 4, 2017 — NAB 2017 (Booth SL13609). Axle Video, the leader in affordable, storage-agnostic media management software, today announced availability of their newest product, axle 2017. axle 2017 is a major step forward in the scale, stability and features of the company's software, while retaining its award-winning radical simplicity. Key innovations in the release include:

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axle Video Releases Softron Multi-Stream Ingest Integration

Radically simple media management software combines with MovieRecorder ingest for quick-turnaround, Mac-based workflows

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Boston, MA, April 6, 2017 -- axle Video (NAB booth SL13609), the leader in affordable media management, and Softron (NAB SL13116), a developer of powerful, affordable capture and playout software for the Mac, are announcing the availability of a software module for axle 2017 which supports Softron's MovieRecorder software and associated video capture hardware. The companies will be demonstrating the combined solution at the NAB Show in Las Vegas later this month.

The global boom in content creation and distribution has led to growing media ingest and management requirements that are being addressed by traditional broadcast suppliers. Facilities like universities, houses of worship, sports teams and corporate and government video groups all find themselves looking for cost-effective video capture, along with storage and management of the resulting footage.

Both Softron's Movie Recorder and axle Video's axle 2017 can be run on any Mac Pro, making this single, compact system a powerful resource for video capture, sharing and management. Alternatively, for larger configurations the system can be spread across two or more Mac Pros, with MovieRecorder capturing multiple streams of video on one system and axle and its associated transcoding running on one or more additional Mac Pros.

Softron supports tagging of videos during capture and can output XML in an axle Gear-compatible format, as well as the concurrent creation of H.264 proxy media that can be used directly by axle. When configured with axle's Gear option and the new axle-Softron ingest module (retail price $1,400), a seamless workflow is created in which one or more channels of ingest can be fed directly into an axle Gear system, with proxies and tagging metadata available as soon as the recording is complete.

axle already supports ingest integrations with Cinedeck, Ross/Abekas and MOG capture systems which involve dedicated hardware appliances, whereas the Mac-based MovieRecorder software runs directly on OSX and is more affordable as a result. The availability of the new axle ingest software module with axle 2017 for MovieRecorder integration, makes video capture from 1 to 9 channels available at a new price point with unprecedented ease of use.

"We're thrilled to offer this type of integrated capture solution as part of our radically simple media management system," said Sam Bogoch, axle CEO. "axle 2017 has used MovieRecorder's REST API in order to offer tight integration of a media management system and capture software, by allowing users to control and view captures directly from axle 2017."

"We are very happy of the result of our joint efforts with axle to offer a control of MovieRecorder directly from axle 2017's user interface," said Pierre Chevalier, Softron CTO. "We think that, when using media management software, the best option is to handle the capture in that software. That way, users stay in just one software product that they already know, to capture multiple channels from our M|80, an AJA or Blackmagic-Design device. Everything can happen in almost any web browser, using axle 2017 and MovieRecorder."

About Softron

Softron has been providing Mac-based video and audio solutions for over 30 years. Softron applications are in use by video professionals around the world and have been used to broadcast everything from World Cup and Olympics to regular television programming. Softron applications offer intelligent and easy-to-use interfaces. The company is dedicated to providing the highest professional quality video support for the Mac. Softron applications are available online and by Apple ProVideo specialists throughout the world. Further information is available at http://www.softron.tv

About axle Video

axle Video (www.axlevideo.com) is the recognized leader in developing radically simple media management software. It solutions have helped over 400 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. axle's radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, axle Videois software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. axle Video is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at http://www.axlevideo.com.

axle Contact:
Jim Frantzreb
jim@axle.video
+1-617-262-9222

Softron Contact:
Mike Rosenow
mrosenow@softronmedia.com
+1-702-330-3023

Media Contact:
Linda Rosner, Artisans PR
lrosner@artisanspr.com
+1-(310) 837-6008
lrosner1-Skype

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A plus B: axle Video announces axle 2017 support for Backblaze B2 Cloud Storage

Radically simple media management teams with affordable cloud storage at $5 per terabyte per month; complete end to end media management and cloud archive solution

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Boston, MA, April 11, 2017 -- axle Video, the leader in affordable media management software (NAB booth SL13609), today announced that it is making available support for Backblaze B2 Cloud Storage as a native archive interface for axle 2017. Backblaze B2, similar to Amazon S3 or Microsoft Azure, allows you to store unlimited data in the cloud, but for 1/4th the cost: $5.00 per terabyte per month ($0.005 GB/month) for storage with zero upload fees. Axle 2017 users can purchase the $195 B2 connector option and select Backblaze B2 as their cloud storage destination, and as a result can save up to 75% off any anticipated cloud storage bill.

This new price point makes cloud storage highly competitive against traditional archiving technologies used in the postproduction and broadcast worlds, such as LTO tape, external hard drives and optical storage. Customers who don't currently own axle software can purchase either the Starter 2 user version of axle 2017 ($495, with an asset limit of up to 300,000 assets) or an unlimited asset count 2 user version ($1,295) plus the $195 axle to B2 connector. More powerful configurations of axle software are available including the new Advanced Transcode option which includes native RED and ARRI support.

The two companies will be holding a webinar on Thursday, April 13th at noon EST (9AM Pacific, 5PM GMT) to discuss the partnership and demonstrate axle 2017 software with the integration enabled. Interested parties can sign up for the webinar, entitled "A plus B," here.

"The combination of Backblaze B2 and axle 2017 software lets media teams confidently simplify their media archiving process while significantly reducing their costs," said Gleb Budman, Co-founder and CEO of Backblaze. He continued, "it has been a pleasure to partner with axle Video on this integration, and we look forward to working together in the future."

"We are thrilled to partner with Backblaze to support their new B2 Cloud Storage," said Sam Bogoch, CEO at axle Video. "We have had many requests from customers for a cost-effective, integrated cloud archiving option and are excited to launch this capability at NAB this year." axle and Backblaze will be demonstrating the integration at axle's booth, SL13609, and Backblaze staff will be on hand to answer questions about their service.

In addition to being cost effective, the solution is incredibly easy for axle 2017 customers to setup and use.

  1. Create a new Backblaze B2 account or use an existing one.
  2. In axle 2017's radically simple browser interface, create an archive location pointing to the B2 account.
  3. Select one or multiple individual assets, or entire folders on the local storage for archiving and select B2.
  4. Small placeholder files are left in the filesystem on local storage, and media proxies and metadata stay behind in axle, allowing continued annotation and search of the media.
  5. When the user wishes to restore the high resolution media, they simply select one or more files or folders to be restored from B2, and the high resolution files are restored to the local storage.

About axle Video

axle Video (www.axlevideo.com) is the recognized leader in developing radically simple media management software. It solutions have helped over 400 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. axle's radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, axle Videois software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. axle Video is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at http://www.axlevideo.com.

About Backblaze

Backblaze delivers astonishingly easy and low-cost cloud storage and cloud backup services. Their B2 Cloud Storage platform, at just $0.005/GB/month, offers developers and IT professionals the lowest cost cloud storage anywhere on the planet - less than 1/4th the cost of all leading providers. Their award-winning Cloud Backup solution, for individual and business users, is just $50/year/computer for unlimited, automatic data backup. Today Backblaze securely stores over 250 petabytes of data, has recovered over 15 billion files for customers, generates double-digit millions in annual revenue, is profitable, and is one of the fastest growing technology companies in the US. For more information on Backblaze please visit www.backblaze.com.

axle Contact:
Jim Frantzreb
jim@axle.video
+1-617-262-9222

Media Contact:
Linda Rosner, Artisans PR
lrosner@artisanspr.com
+1-(310) 837-6008
lrosner1-Skype

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Panasas and axle Video Team Up to Deliver Radically Simple Media Management Supported by High-performance Storage

"Fastest in Hollywood" storage system teams with "radically simple" media management at 2017 NAB show

Boston, MA, April 12, 2017 -- SUNNYVALE, Calif., and BOSTON, Mass., April 12, 2017 – Panasas®, the leader in performance scale-out network-attached storage (NAS), and axle Video, the leader in affordable, storage-agnostic media management software, today announced that they will be demonstrating Panasas' ActiveStor® with DirectFlow® for Mac® along with axle 2017, the latest edition of axle's award-winning media management software. The demonstration will take place in Panasas booth SL9724 at this year's National Association of Broadcasters (NAB) show in Las Vegas, Nevada, April 24 – 27, 2017. axle will highlight its latest products in NAB booth SL13609.

ActiveStor with DirectFlow for Mac is the first and only high-performance combination of scale-out NAS with a parallel data protocol for the Apple® Mac® platform. axle 2017 is the preferred user-friendly media-management solution for post-production teams.

The joint demo will highlight an acquisition-to-post-to-delivery workflow that illustrates what some post-production facilities are calling the "Fastest in Hollywood" media production experience. The demo features Panasas ActiveStor and DirectFlow in conjunction with the radically simple axle 2017 media-management software. This software, which includes axle's browser interface and ingest clients, swiftly finds, organizes, shares and optimizes media. Other demo components include a Linux-based encoding server as well as Adobe® Premiere® Pro CC and Avid® Media Composer.

Because axle 2017 employs the Mac Pro as its server platform, it integrates seamlessly with the Panasas storage solution via DirectFlow. The axle software runs on a dedicated Mac in the network, cataloging media assets on ActiveStor via DirectFlow. In addition, axle 2017 presents an uncomplicated browser interface to Macs, PCs and mobile devices and serves the axle Panel for Adobe Premiere Pro CC on Mac and PC.

"Creative work teams in search of a high-performance experience for handling modern-day media and entertainment workflows within an easily managed and effortlessly scalable storage environment need to look no further," said David Sallak, vice president and chief technology officer for media and entertainment at Panasas. "From visual-effects rendering, to post editing, to active archiving, Panasas and axle deliver the performance advantage and radical simplicity that allow editors to focus on their craft, not on the storage."

"Production acceleration and the empowerment of every team member are what axle media management is about," said Sam Bogoch, chief executive officer at axle Video. "Combining axle 2017 with the high-performance storage environment from Panasas delivers a uniquely powerful production workflow solution ready to manage even the most complex media assets across all your storage locations."

DirectFlow for Mac

Designed as part of the integrated ActiveStor scale-out storage solution, DirectFlow brings the performance benefits of parallel, distributed I/O over Ethernet to media production facilities using the Apple Mac platform and macOS® operating system. Teams achieve faster media ingest, process and delivery by being able to effortlessly and simultaneously handle their media of choice, up to 4K UHD resolution. The ability to flexibly scale bandwidth and capacity for larger high dynamic range (HDR) and virtual reality (VR) projects helps future proof the system as new media formats and more-complex workloads are introduced, while unifying all Macs under a single global namespace simplifies system management and reduces total cost of ownership. Hollywood post-production and animation facilities as well as major broadcasters have already deployed Panasas' ActiveStor to re-render entire movies in record time, replace outdated scale-up archive infrastructure and significantly accelerate production workflows with DirectFlow for Mac.

axle 2017 Media Management Solution

axle is radically simple software for managing video files through any web browser. The software connects with the storage you already own and uses your existing folder setup. axle 2017 is optimized for media libraries with up to two million plus assets and features the latest technology developments in axle transcode, metadata and hybrid cloud capabilities. Using axle's simple browser interface, it's easy to search, comment, mark, approve and annotate assets from any location. And unlike traditional media asset management (MAM) systems, which impose a check-in/check-out workflow where the storage is largely hidden behind the media management, axle allows users direct access to their media and other files at the highest bandwidth and lowest latency supported by the storage device. axle's new scalable transcode and AI modules now also run on Linux, a platform also directly supported by DirectFlow.

About Panasas, Inc.

Panasas is the performance scale-out NAS leader for unstructured data, driving industry and research innovation by accelerating workflows and simplifying data management. Panasas ActiveStor appliances leverage the patented PanFS storage operating system and DirectFlow protocol to deliver performance and reliability at scale from an appliance that is as easy to manage as it is fast to deploy. Panasas storage is optimized for the most demanding workloads in life sciences, manufacturing, media and entertainment, energy, government as well as education environments, and has been deployed in more than 50 countries worldwide. For more information, visit www.panasas.com.

About axle Video LLC

axle Video is the pioneer in developing radically simple software for media management and capture. Its solutions help small to mid-size organizations improve the way they gather, share and archive digital video content, with media management solutions that are easy to install, use and afford. Its radically simple media software uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, axle Video's software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. axle Video is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at www.axlevideo.com.

Panasas Press Contact

Rick Popko
(415) 800-5381
Panasas@10fold.com

axle Video Press Contact
Jim Frantzreb
jim@axle.video
+1-617-262-9222

©2017 Panasas, Inc. Panasas, the Panasas logo, ActiveStor and DirectFlow are registered trademarks or trademarks of Panasas, Inc. axle Video, axle Gear, axle 2017 and the axle logo are trademarks of axle Video, LLC. Other trademarks are the property of their respective holders.

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Firefly Cinema Announces Integration with axle Gear

Simple but powerful combination brings color decisions made on-set directly into an axle managed post production workflow

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PARIS and BOSTON, MA. April 12th, 2017 – Firefly Cinema, an innovative developer of on-set dailies and color grading software, today announced that it is providing direct integration with axle Gear from axle Video, the leader in affordable media management. Demonstrated for the first time at axle's NAB booth SL13609, the integration enables on-set color graded images and metadata from FireFly Cinema's FireDay dailies management tool to flow seamlessly into the axle media management system.

The workflow implemented by the two companies allows high-quality dailies to be processed, tagged and color graded on FireDay's system on set, then brought back to the postproduction site where it can be managed and further tagged in axle's Gear solution. In addition to color information, all on-set metadata from FireDay, such as circled takes, are instantly searchable in axle, enabling editing teams to start working faster.

As HDR and UHD workflows continue to grow, having an affordable and simple on-set-to-finish color-centered workflow saves productions from extra copy steps and rendering processes. "FireFly Cinema is honored to be working with axle to enable on-set dailies flow into postproduction with the look that the director of photography intended," said Philippe Reinaudo, CEO of FireFly Cinema. "As budgets and schedules continue to shrink, it's never been more important for production and postproduction to have the most efficient, bulletproof workflow possible."

Firefly's FireDay software can output XML in an axle Gear-compatible format, as well as the concurrent generation of color-graded H.264 proxy media that can be used directly by axle. When media is copied to a shared storage system cataloged by axle Gear, a seamless workflow is created in which one or more channels of ingest can be fed directly into an axle Gear system, allowing immediate editing and further processing at the postproduction facility.

"We're thrilled to offer this type of integrated capture solution as part of our radically simple media management system," said Sam Bogoch, axle CEO. "Firefly's powerful yet affordable dailies and color grading capabilities raise both production quality and speed for an industry focused more than ever on agile field capture for television, cinematic and web release."

Both FireDay and axle Gear can be run on Mac Pros, making this end to end system a powerful resource for video capture, sharing and management. Alternatively, for larger configurations the system can be spread across multiple Mac Pros, with FireDay including options for clustered transcoding and color grading of 4K+ RAW media from RED, ARRI and other cinema cameras.

A combined software solution can be implemented for well under $10,000, with annual maintenance, support and subscription costs of about $3,000 per year after the first year.

About FireFly Cinema

FireFly Cinema creates digital color management solutions. The FireFly Suite offers a comprehensive color workflow encompassing FirePlay (for playback), FireDay (for digital dailies) and FirePost (for color finishing). With 35 years of combined experience on hundreds of feature films at Europe's largest digital laboratory, the company strives to remain at the forefront in the digital cinema age and offers a suite of software solutions that complete the workflow for color professionals everywhere. Based in France, the birthplace of cinema, FireFly Cinema tools are widely used across European film productions. Learn more at www.fireflycinema.com.

About axle Video

axle Video (www.axlevideo.com) is the recognized leader in developing radically simple media management software. It solutions have helped over 400 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. axle's radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, axle Videois software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. axle Video is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at http://www.axlevideo.com.

Firefly Cinema Contact:
Véronique Froment or Doug Hansel
veronique@highrezpr.com
doug@highrezpr.com
+1 603-537-9248

axle Contact:
Jim Frantzreb
jim@axle.video
+1-617-262-9222

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Digital Bedrock and axle Video Offer Integrated Solution at NAB

Companies announce partnership for digital preservation workflows

LOS ANGELES--(BUSINESS WIRE)— April 17, 2017

Digital Bedrock, an affordable, secure digital preservation service that protects and keeps digital assets evergreen, and axle Video, the leader in radically simple media management software, are announcing that axle has developed an export tool supporting Digital Bedrock's new service. Priced at $195, it allows "one-click export from axle 2017 software and the axle Gear software-appliance to Digital Bedrock's concierge archiving service. From the intuitively designed export tool interface, assets (along with their metadata) can be selected using axle's Approval button, and batch-exported in a file format that can be read directly by Digital Bedrock, for long-term, managed preservation.

Sam Bogoch, CEO of axle Video, said "This is an ideal solution for customers who want a radically simple user interface to archiving and digital preservation, without having to worry about engineering the back end of the system. Digital Bedrock's high-touch business model is very consistent with the way we approach customer support at axle, so we can be confident our joint customers will have a good experience."

The integration means that small and midsize teams working with valuable video content can seamlessly export metadata about that content to Digital Bedrock's service, along with the files themselves. The media and metadata are then brought into Digital Bedrock's workflow and managed from there. "We're thrilled to be working with axle Video and their prestigious roster of clients and partners worldwide, said Digital Bedrock founder Linda Tadic. "Performing full, managed digital preservation is a complex and costly endeavor for most organizations. Digital bits degrade, formats and software become obsolete, hard drives crash, and files are destroyed, lost, or hacked. At Digital Bedrock, we act as the client's staff and infrastructure, so the client has no need to hire or train staff in digital preservation functions, license software, or pay for infrastructure or high capital expenditures. Digital Bedrock was developed to do that work for clients so their funds and time can be spent on their core business. Clients provide their files to us, and we do the rest."

Digital Bedrock's staff interface with clients, so a client knows the people working with them. It is much more than anonymous Cloud-based data storage. Clients are provided with custom tools to help them select which digital content to preserve, to access and audit their assets at any time, and to implement a long-term preservation plan.

Each company will be reselling the other's products to its clients starting at NAB, and the joint workflow will be demonstrated in the axle Video (SL13609) and Digital Bedrock (SL15516) booths throughout the show.

About Digital Bedrock

Digital Bedrock provides secure, managed digital preservation services in an offline, secure architecture. Digital Bedrock (digitalbedrock.com) offers a unique, long-term digital asset preservation strategy across a wide variety of industries, from media and entertainment professionals, government agencies, businesses with intellectual property, to cultural heritage organizations, at a competitive price and with an unparalleled level of service. The company creates complex metadata about an asset's characteristics and dependencies, identifies long-term vulnerabilities, and monitors asset health over time by performing scheduled, bit-level fixity checks. Offline redundancy on LTO7 tape is provided in three geographically separated locations, with assets migrated as new storage media become available. In addition to its core preservation services, Digital Bedrock also offers collection management and consulting services. More information at http://www.digitalbedrock.com.

About axle Video

axle Video (www.axlevideo.com) is the recognized leader in developing radically simple media management software. It solutions have helped over 400 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. axle's radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, axle Videois software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. axle Video is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at http://www.axlevideo.com.

axle Video Contact: Linda Rosner, 310-837-6008, lrosner@artisanspr.com

Digital Bedrock Contact: Jeffery Masino, 888-938-7386, Ext. 701, Jmasino@digitalbedrock.com

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JMR and axle Video Form Partnership to Demonstrate Ingest-to-Delivery Workflow Solution at NAB 2017

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JMR Electronics, Inc. a leading design center and manufacturer of scalable storage systems and axle Video, the leader in affordable, storage-agnostic media management software, today announced that they will be demonstrating an end-to-end workflow solution highlighting JMR's latest LightningTM product offerings for the Mac Pro® and SHARE® file server integrated with axle 2017, the latest edition of axle Video's award winning media management software.

The demonstration will take place in the JMR booth SL9027 at this year's National Association of Broadcasters (NAB) exhibition in Las Vegas, Nevada, April 24 – 27, 2017. axle Video will showcase its latest products in booth SL13609.

The joint ingest-to-post-to-delivery demonstration features axle 2017 media management software loaded onto a Mac Pro residing inside the JMR Lightning LTNG-XQ Tower; cataloging media files stored in a high-performance networked JMR SHARE unit. The software, which includes axle's media management browser interface and ingest clients, can quickly find, organize (comment, mark, approve, and annotate) and share media assets from any location. The browser interface will be running on Mac and PC laptops and workstations as well as an iPad via Wi Fi.

Using axle 2017 installed on the Mac clients and GbE or 10GbE network connections to the JMR SHARE file server (3U rackmount, up to 160TB native capacity per unit) allows an unlimited number of users to share files and work on them simultaneously or sequentially with a host of features rivaling far more costly solutions.

"Providing axle 2017 in turnkey packages for video editing along with JMR's successful line of Mac Pro/Thunderbolt® certified products provides customers with award-winning media management at very low user cost," said Josef Rabinovitz, president and CEO of JMR. "Combined with JMR's line of Thunderbolt-attached and Network-attached RAID storage systems offers users unparalleled performance-to-cost ratio with browser-based ease of use. axle 2017 also offers integration with Adobe® Premiere® Pro CC and Apple® Final Cut Pro X®, two of the leading NLE software packages on the market."

"Combining axle 2017, our latest media management software with JMR's unique Thunderbolt product offering for the Mac Pro coupled with their high-performance SHARE server affords users unprecedented enterprise level production acceleration to manage assets across the network at a very low cost point," added Sam Bogoch, CEO of axle Video. "The combination of high performance and flexibility at an extremely affordable price is a win-win for all."

The JMR Lightning family of Thunderbolt products includes six models that contain the user's Mac Pro (Gen 6) computer, providing all I/Os from the Mac as well as four PCIe x16 (physical) expansion slots for peripheral cards – along with the easiest integration process of any Mac Pro expansion product in the world. Using two (or optionally, three) Thunderbolt-2 bus connections to the Mac provides dual 20 Gb/s I/O connections to four internal PCIe expansion slots and offers 3-drive (3.5" HDD) or 8-drive (2.5" SSD) RAID mass storage with onboard native storage capacity up to 32TB. The products are available in free-standing and rackmount versions, and offer a number of storage, I/O and network configurations to maximize the expandability of the Mac Pro platform.

The Lightning LTNG-XQ family is available without onboard mass storage or with the 3-drive or 8-drive RAID storage systems, and all are available in whisper-quiet desktop/tower or 4U rackmount configurations.

axle 2017 is the latest edition of axle's award-winning media management software, now optimized for media libraries with up to 2 million+ assets. Simply point axle at the media files you want to manage and it automatically creates low-bandwidth proxies you can then access from any web browser.

The simple-to-use browser interface allows users to easily search, comment, mark, approve, and annotate their assets from any location. Storage can be a SAN, a NAS or just a local RAID, and can be running in a Mac, Windows or Linux environment – all axle needs is to be able to read the file system. For optimal system performance, the company recommends running axle on a Mac Pro; all systems must be quad-core or larger. Its new plug-in panel for Adobe Premiere® Pro CC, included with every axle 2017 system, enables editors to search, see previews and begin working on footage without leaving their favorite NLE software.

About JMR Electronics

JMR is a leading value provider and systems integrator of scalable storage systems for high performance and capacity driven applications for multiple markets including; video and post-production, military and government, education, VOD, DCC, gaming, security, medical imaging, HPC and Web 2.0. Since 1982, JMR's reliable and innovative RAID systems are proudly made in the U.S.A., manufactured entirely from their Chatsworth, California facilities. JMR's complete line of affordable Lightning™ storage products; SilverStor™ SMB focused products, and BlueStor™ Cloud-ready rackmount and desktop solutions are built to handle the most demanding project needs for A/V centric markets. Reliability. Innovation. Performance. For further information, please visit www.jmr.com; or contact sales@jmr.com or call 818-993-4801.

About axle Video

axle Video (www.axlevideo.com) is the recognized leader in developing radically simple media management software. It solutions have helped over 400 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. axle's radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, axle Videois software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. axle Video is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at http://www.axlevideo.com.


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StrongBox LTFS NAS Gets Even Smarter with axle Media Management

Archived media is now instantly accessible, usable, and sharable through axle 2017 software with the intelligent StrongBox LTFS NAS solution, delivering the simplicity and performance of NAS and the economy of tape

BOSTON, April 17, 2017 — NAB 2017. axle Video, the leader in affordable, storage-agnostic media management software, and StrongBox Data Solutions (SDS), a leading vendor of large-scale intelligent archives and data solutions, have announced that axle 2017, the latest edition of axle's award-winning software, has been successfully integrated with StrongBox LTFS NAS active archive solution. The two companies will be exhibiting at this year's National Association of Broadcasters (NAB) show in Las Vegas, Nevada, April 24 – 27, 2017, in NAB booths SL13609 (axle Video) and SL7613 (Dternity by Fujifilm).

For media professionals, StrongBox is the industry's simplest way to leverage the economics of tape to dramatically reduce storage costs without impacting user access. StrongBox provides unified access to multiple storage tiers such as flash, disk-based storage, public and private cloud, and LTFS data tape in a fully-managed active archive. The system is exceptionally flexible, supporting multi-site workflows, including off-site DR and cloud storage, drag-and-drop content management, and easy scaling. For users and applications, the system appears like any standard CIFS/NFS mount point or S3 bucket. StrongBox's policy engine automatically takes care of securely migrating data to the right tier/location transparently to users.

With the integrated solution of axle 2017 and StrongBox LTFS NAS, it is now possible to access all media through axle 2017's browser interface, with StrongBox acting as an active archive in conjunction with existing primary storage. axle 2017 software indexes all media, creates and maintains proxies of the media, and makes them searchable and widely accessible through its radically simple, intuitive user experience. High resolution media that are stored on high-speed working storage (SAN or NAS) in a postproduction network can be drag and dropped to a StrongBox-managed archive, while low resolution proxy media, metadata and subclipping information are kept live and searchable.

Sam Bogoch, CEO of axle Video, said "We're delighted to be working with the innovative team at SDS and have found StrongBox to be an elegant, straightforward integration with axle 2017. It makes different tiers of storage appear to be one single volume, and fits right in with our radically simple, browser-based architecture. As axle's software continues to scale up into larger deployments of over 2 million assets, StrongBox's scalable storage solutions are going to be a great fit for anyone looking to archive large amounts of video and audio content."

"The combination of axle 2017 software and StrongBox LTFS NAS is a powerful mix that will improve user workflows, reduce IT administrative overhead, and enable significant reduction in storage costs," said Floyd Christofferson, SVP Products StongBox Data Solutions. "By connecting axle 2017's powerful media management tools with the simplicity of StrongBox, customers can focus on using their content, not on struggling to manage it."

About StrongBox

StrongBox Data Solutions, Inc. is a worldwide leader in big data management and storage, providing powerful solutions to many of the world's largest corporations, governments and organizations. SDS makes data and storage management simple, with a suite of solutions that leverage the power of metadata help reduce storage costs, bridge otherwise incompatible data and storage environments, and provide global control of any data, on any storage, anywhere. Step into the next generation of data and storage management by visiting us at www.StrongBoxData.com.

About axle Video

axle Video (www.axlevideo.com) is the recognized leader in developing radically simple media management software. It solutions have helped over 400 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. axle's radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, axle Videois software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. axle Video is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at http://www.axlevideo.com.

StrongBox Data Solutions
Press Contact:
Floyd Christofferson
(512) 673-0402
fc@strongboxdata.com
axle Video
Press Contact:
Jim Frantzreb
(617)262-9222
jim@axle.video

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Jay Cooper Uses G-Technology storage with Axle media management to Preserve Kenny Chesney's Legacy

Jay Cooper

Even though you won't find his name on your ticket stub, Jay Cooper certainly knows a thing or two about sold-out arena concerts. For over a decade, Cooper has crisscrossed North America with multi-platinum country music superstar Kenny Chesney, acting as Chesney's Touring Video Director. As the tour's 18-wheelers make their way from metropolis to metropolis, Cooper travels alongside, but he's more than a glorified roadie. Coordinating concert video production for a musician of Chesney's magnitude is a massive undertaking in its own right, but Cooper wears additional hats. He sometimes serves as a scouting director of sorts, using his extensive archive of concert footage in huddles with Chesney to review past performances and pinpoint highlights worthy of an encore on future tours. Grinding through hours of video while simultaneously surviving the rigors of the road, Cooper requires an elite loadout.

Few professional video directors understand the pressure that Jay Cooper faces on a daily basis. Plenty of pros deal with terabytes of video for their 9 to 5. Some may also call the shots behind the camera at concerts and then turn the video around the next day. But how many are in charge of concerts where tens of thousands of fans pour into a stadium to see one of the world's highest-selling recording artists? Jay Cooper, Touring Video Director at Screenworks, lives for that unique pressure. He's built his career on capturing a massive concert's raucous energy on video, including the last 10+ years of shows from country music icon Kenny Chesney.

The Country Music Association has recognized Cooper's skill and passion, honoring him with an SRO Award for Tour Video Director of the Year on multiple occasions. When Chesney brings down the house, it's up to Cooper to make sure his cameras capture every incredible moment.

Of course, Cooper isn't a one-man show any more than Chesney. Just as the country star relies on a team of professionals to orchestrate tours that regularly gross tens of millions of dollars in box office receipts, Cooper depends on two teams — his fellow video professionals, and a complement of G-Technology storage appliances with Axle software to make any highlight and any shot from any concert instantly viewable.

Road Warrior

Cooper has worked for several musicians, but has logged over a decade in Chesney's service. When Chesney embarks on a major North American tour, Cooper travels with him, cameras and crew ready. Every year, concert season heats up, and Cooper prepares for a stint that spans several months, thousands of miles, and several major cities. Chesney's shows regularly gross millions of dollars in ticket sales; his best nights have crossed $10 million. It falls on Cooper's shoulders to film every minute, load his equipment, hit the road, and do it all over again the next night.

"I'm making 10 recordings a night," Cooper says. "I do eight individual camera stems, as well as a master cut which goes to a screen and then a confident wide shot, as I call it, which is just one camera pointed at the stage. It just records the whole scene at once. Each of those recordings is around 120 gigs, so for every show I'm recording over a terabyte of information."

Cooper made the DVD-to-HDD recording transition without a well-defined game plan, building his storage arsenal in piecemeal fashion. He regularly purchased smaller drives — both internal and external — individually as needed. He would dump his recordings onto a drive, and once he had stuffed that drive to capacity he moved on to another drive. That approach didn't work.

"At the end of the year, I would have 18 2TB hard drives that were matched and made into backup," he says. "That was all getting pretty expensive."

For Chesney's 2016 Spread the Love Tour, which played 32 dates including 14 stadiums from April to September, Cooper decided to get serious. He talked to Chesney, who's "very involved in the video production side of things — all of the content that's made for our show he signs off on and works with the content creators to make," and convinced him that they needed to step up to a more fitting storage solution. Cooper acquired a 64TB G-SPEEDTM Shuttle XL, a transportable 8-bay RAID tower with a ThunderboltTM 2 interface. He also secured a G-SPEED Studio XL to complement his office setup. These G-Technology products formed the foundation that Cooper supplemented with Axle's radically simple media management software, as well as with additional G-Technology drives.

Cooper put his new system to work and dramatically improved his workflows. "Like I said, I have over a terabyte of information per show. The next day, when I'm at work, we do a show, we load out, take the bus to the next place, and load in immediately the next morning. Part of my workflow, as soon as we get power to my video system and we get set up, is immediately transferring all those over to the G-DRIVETM with Thunderbolt.

"I used to transfer video from a 2TB internal hard drive into a puck. I would plug in everything and transfer the files. G-Technology's hardware is so much faster than what I was using. I can now do what used to take me three or four hours every day in an hour, maybe an hour and a half at the most."

A supporting cast of G-Technology G-DRIVETM ev ATC portable drives help Cooper maintain control over video files that travel as often as Chesney's crew. In fact, when Cooper is out on tour, his G-DRIVE portables are a constant companion. He keeps two in his backpack as backups at all times, keeping his content safe in the event a disaster strikes his master copies. After all, Cooper knows that with a caravan of vehicles hauling all the equipment necessary for a major tour, accidents can happen.

"There have been video trucks that have wrecked," he says. "Things like that have happened. The G-DRIVE's have taken their place in my backpack, permanently."

Appreciating G-Technology's professional storage lineup's performance and durability, Cooper has set up others in Chesney's crew with appropriate G-Technology hardware. He outfitted Chesney's tour photographer with a G-DOCK evTM to effortlessly transfer the hundreds of concert photos she shoots each night. After copying the photos to a second drive, the photographer passes a drive to Chesney for review.

The video is often reviewed, Jay adds. "Sometimes we pull things, like little clips or media things, or, 'like, remember this show where we had this one thing happen?' And we want to make a story about that, so with the Axle software we can search those things, then find them really quick and use them. Or, I can scan through the show, find that moment, and mark in and out points that can be referenced directly in my editor who opens the original file."

Although Chesney is only playing select festivals and six headlining dates in 2017, that doesn't mean Cooper will be putting his feet up. Quite the opposite, in fact. Cooper has already begun an undertaking that's just as important as his work on tour, and he relies on G-Technology to help.

Producing A Legacy

Kenny Chesney first arrived on the country music scene in 1994 with his debut album, In My Wildest Dreams. It didn't take long for him to rocket to the top of the country charts, releasing hit after hit. Blockbuster concerts followed, the result of which is thousands of hours of concert footage for Cooper to archive. And Cooper is doing much more than cataloging Chesney's concerts.

He explains: "When I proposed my idea to Kenny, I said, 'Hey man, I've been doing this show for 10 years and have boxes of DVDs, and there's no way we can search. I have the outside of the boxes labeled, which shows are in each box, but I don't know what all that stuff is. There's no way to easily access it.' I convinced him, 'This is your career. One day you're going to remember that you used to sell out stadiums and wonder what that was like. Well, now you can look. You'll know.'"

With Chesney's blessing, Cooper began the daunting process of converting box after box of concert DVDs to a format that would let Chesney quickly and easily find any moment he wants to relive. To do the job, Cooper created a powerful tandem of Axle Video's media management software and G-Technology's G-SPEED Studio XL. Not only does Axle's software automatically detect and index media—metadata included—it also encodes that media to a lower resolution for Axle's interfaces in browsers, Adobe® Premiere Pro® panel and mobile devices. The seamless automation helps Cooper breeze through his existing workloads while on tour, but he also relies on Axle for his ambitious plan to archive Chesney's concert history.

Thanks to the G-SPEED Studio XL's top-end data rate of 1300 MB/s, once Cooper has pulled footage from DVD and converted it to an Apple ProRes 422 file, he can rapidly move it to the G-SPEED Studio XL and tag the footage for future searches. Naturally, now that Cooper has transitioned to all-digital recording, he can effortlessly move video from his G-Technology G-SPEED Shuttle XL and G-DRIVE's with Thunderbolt to the G-SPEED Studio XL. Eventually, Cooper wants the 10+ years of concert footage he's amassed while working with Chesney to be searchable from a phone.

"I want Kenny to open his phone and go, 'Oh hey, I wanted to see the time that so and so came to our show in Pittsburgh in 2008.' He could type all that in, and there's the show and how many angles you want to look at."

Without Axle's help, quickly retrieving the right moment from the right concert would have bedeviled Cooper, and Chesney by extension. Axle automatically catalogs the media, creates lightweight proxies of the full-res originals, and puts them in its simple web and iPhone/ iPad interfaces, giving Cooper and Chesney fast access to video without bogging down a system. Once concert footage is cataloged by Axle, Cooper uses Axle to create custom descriptive metadata that makes the footage easily searchable. He has markers for special guest appearances, special moments, and other markers that let Chesney relive and compare previous concert highlights almost instantaneously. Cooper and his colleagues can even pull clips and subclips from search results into Adobe Premiere Pro CC for immediate editing.

"At the beginning of rehearsals for this year's tour, I showed him how it all worked. He asked, 'Can you find when this happened?' I typed in his friend that came to sing at his show, the show's location, and said, 'Let's look at it from camera 3.' Boom, there it was. Camera 3, this moment in this show. Kenny said, 'That's super fast. That's amazing.'"

Wherever Chesney goes on tour, he takes Cooper with him, knowing Cooper won't let him down. Wherever Cooper goes, whether that's a concern stadium or his private studio, he relies on G-Technology G-SPEED Shuttle XL and G-DRIVE with Thunderbolt hardware with Axle media management software, knowing they won't let him down.

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axle ai Makes Searching Video a No-Brainer

Automatic analysis, indexing and searching of video using artificial intelligence techniques to debut at NAB

Boston, MA, April 20, 2017 -- axle Video (NAB booth SL13609), the leader in affordable media management, today announced the release of a breakthrough media analysis and search platform, axle ai, as well as the first product based on this platform. Postproduction teams can save a tremendous amount of time that would otherwise be spent manually tagging their media, and can benefit from the ability to find media that may not have been managed at all, often simply with cryptic multi-digit filenames from camera media. The 'ai' in axle ai stands for artificial intelligence, shorthand for a variety of deep learning technologies which are rapidly making machine analysis of media files not only possible, but compelling in real-world use.

Based on axle Video's radically simple browser user interface and a visual analysis and search engine licensed from Visual Atoms, a UK developer of deep learning software, axle ai helps video postproduction teams bypass the laborious task of entering detailed metadata about every scene. Instead, users simply select a frame from a video, or grab an image from any onscreen source including web pages. axle ai is then able to rapidly identify a ranked list of media clips, as well as the exact segments in those clips, whose contents most closely match the image.

The first shipping configuration to deliver this power is the axle ai Appliance, which combines the axle ai software with a networked processor system with very high throughput optimized to run the axle ai video search and analysis algorithms. The axle ai platform is extensible to encompass additional onsite and cloud-based engines in the future, and is intended to offer the best available infrastructure for this class of media analysis.

"axle ai is a major breakthrough in media management productivity", said Sam Bogoch, axle Video CEO. "In conjunction with axle 2017, it brings automatic metadata creation, faster production, and new possibilities for media search and reuse to a wide range of video professionals. This type of solution was not even conceivable until very recently, and we are excited to be the leaders in bringing it to market."

"axle ai's search engine employs the latest in deep learning technology to effortlessly link landmarks, locations, products or logos, based on their visual similarity," said Mirek Bober, CTO at Visual Atoms. "axle ai saves users time and money in everyday tasks such as discovery of relevant content, finding alternative content, locating the rushes for a given scene in a shoot, linking edits back to rushes or finding instances of the licensed material."

Pricing and Availability

The axle ai Appliance is priced at $4,995 preconfigured including the software, the network hardware and the ability to analyze and search against 2,000 hours of source material. Licenses for analysis and search against additional hours of media are priced at $1,650 per 1,000 hours of footage.

Complete turn-key solutions including axle 2017 media management software, a hardware configuration to run the software and a connected axle ai Appliance are priced from $9,995 and up.

Larger server-based or VM configurations are available for quotation on request. The product is available for immediate order from axle Video and its resellers worldwide, with shipments beginning May 31st.

About axle Video

axle Video (www.axlevideo.com) is the recognized leader in developing radically simple media management software. It solutions have helped over 400 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. axle's radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, axle Videois software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. axle Video is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at http://www.axlevideo.com.

About Visual Atoms

Visual Atoms is a leading provider of content-based visual asset management solutions. Its award winning FIND visual analysis and search engine helps businesses and organizations save time and money by allowing them to search through huge volumes of visual data using visual queries instead of metadata or keyword, and has found application in diverse fields, from security and surveillance to video production and broadcasting. Visual Atoms is a privately held company and its founders have decades of experience in the development of computer vision, machine learning and multimedia technologies. Find more at http://www.visualatoms.com.

Media Contact:
Linda Rosner, Artisans PR
lrosner@artisanspr.com
(310) 837-6008
lrosner1-Skype

Company Contact
Jim Frantzreb
axle Video
(617) 262-9222

Join us at the Cinegear Expo in Los Angeles June 2nd, and at InfoComm 2017 in Orlando June 14-16.

Avid is bundling axle Starter software with all NEXIS™| PRO storage! Learn more.

How Does it Work?

axle is radically simple software for managing your video files and photos through any web browser. It's not cloud software, though - the back end runs on a computer that you control, connected to the storage you already own.

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axle installs right away, and works with almost any type of storage and folder structure. There's no need to move your files or upload them to the cloud.

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axle's so easy to use, everyone on your team can start working with it immediately, without extensive set-up or training.

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axle is more affordable than traditional MAMs, putting media management in the hands of everyone.

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Blazing fast search across your entire media catalog, with powerful tools for advanced search to find exactly what you need.

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When you're ready, export your media directly into Adobe Premiere Pro CC or Apple Final Cut Pro X with all marking and comments in place.

axle NAB News

axle ai Makes Searching Video a No-Brainer

April 20, 2017

Kenny Chesney's Tour Video Team Uses G-Tech and axle

April 20, 2017

StrongBox LTFS NAS Gets Even Smarter with axle Media Management

April 19, 2017

JMR and axle Video Form Partnership to Demonstrate Ingest-to-Delivery Workflow Solution at NAB 2017

April 18, 2017

Digital Bedrock and axle Video Offer Integrated Solution at NAB

April 17, 2017

Firefly Cinema Announces Integration with axle Gear

April 13, 2017

Panasas and axle Video Team Up to Deliver Radically Simple Media Management Supported by High-performance Storage

April 12, 2017

A plus B: axle Video announces axle 2017 support for Backblaze B2 Cloud Storage

April 11, 2017

axle Video Releases Softron Multi-Stream Ingest Integration

April 6, 2017

axle Video Launches axle 2017 Media Management

April 4, 2017

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Unlike almost every MAM, axle won't take over your storage and files. axle simply indexes your media, keeping your files and folder structure intact. You can stay focused on your production without changing how you do things. In a half hour, you can have the system up and running; in an afternoon, you can have it configured to meet your needs.

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